Search engines rely
on links to determine whether your webpages are trustworthy and authoritative
and to earn and uphold that status it's important to always be on the lookout
for new link building opportunities that you can take advantage of.
One
simple way to find new opportunities is to analyze the back links of other
websites ranking for a target keyword phrase. The logic here, is pretty
straightforward if a webpages ranking well for the
keywords your targeting then
they must have some good back links. By examining their links we might find
some that we like to go after as well to help out our own rankings. Let’s take
an example and say we want to find new link building opportunities for the
phrase seo training.
The
first thing to do is head over to Google and do a search for that term the top
results there, are ranking high in part because of their On-Page Optimization.
but another strong reason they rank so well is because they have a lot of good
links pointing to those pages. What we want to do is analyze who is linking to those
pages, determine how they got those links and create a link outreach strategy
to emulate those efforts. One tool we can use for back link research is Open Site Explore another tool that part of the SEO Moz
tools. Let's take one of those top ranking URLs from the previous search and
entered in you'll see lots of tabs of information about this page but the first tab labeled inbound links list out all the pages linking to the one
we were examining. You can play with all the various filters to narrow down
this list according to different criteria. But for now were going to show links from only external sources this
means we’re not going to list links coming from somewhere else on the same site.
You can examine each of these links and your goal here is to gain an
understanding of whether or not the link would be a good fit for you and if so
what will be your link outreach strategy.
- Backlinks
Opportunity From Directories
One
thing to remember is that you want to build strong quality links to your own
site. So try to focus on back links with a high page authority or a domain
authority. You want to be on the lookout for a few different kinds of
opportunities as you go through these lists and one thing you may discover our
additional Directories that you can
submit your site. You should've already submitted your site to many high
quality directories but there's a good chance that you miss some in this type
of analysis will let you see what other directories your competitors have
discovered that may be able to help you as well.
- Backlinks
Opportunity From Guest Blogging
Another
common strategy that may uncover opportunities you can take advantage of is Guest blogging. This is when you reach out to another website and offered to produce
content for their blog. This can be a win-win arrangement with the blog
gets content that helps their site and their users and in return you include
back links to your site within the content that you've produced. Not only does
this help with back link development, but it can also strengthen your industry
relationships provide an outlet for thought leadership and improve your status
in your industry.
Backlinks Opportunity From Nonprofit Organization
You'll
also want to be on the lookout for links from nonprofit sites. Many companies will support nonprofit
organizations through donations expertise or in-kind work and many times these
organizations will link back to your site wherever they may highlight the
sponsors and organizations they work with. Links from these domains are
generally considered very trustworthy by the search engines. So you might want
to think about what causes are important to your organization and consider
supporting them. Or reach out to the nonprofit you already working with and see
if there's an opportunity for a link or a story that can be published on their
site.
Backlinks Opportunity Through High Quality Educational
Content
Another
great method is to produce high-quality educational content to post on your
website for the specific purpose of garnering a link back to it. There are many
sites in just about every industry vertical whose primary purpose is to promote
industry-specific education and guide their users to informative content. By
creating high quality informative content that fills gaps or by creating
relationships with these sites to understand what content there in need of
you'll gain a network of people and pages that are happy to link to you. Once again
this is a win-win situation with a third-party site gets the benefit of
directing their readers to trustworthy content and you get the benefit of
gaining links from trustworthy and relevant sites.
There
are many more strategies that can be uncovered from competitor backlink
analysis and the key is to spend the time analyzing what opportunities are out
there and how you can take advantage of them and remember to repeat this
process with a handful of top ranking pages for each of the keywords that you
want to If you would like to know How to Execute link building Strategies Check Out My New Post On Executing link Building Strategy
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